The Dark Side of Deadlines….
Most of us know that creating a deadline on a project is generally a good ideas as this gets people to push their limits in order to accomplish their goals. However, in some cases creating a deadline may just create a mess.
I am talking about deadlines in photo labs. Traditionally, photo labs let their clients know by when they must place their orders so as to have them delivered before the holidays. In the past, we also followed that custom. However, over time we discovered that this often did more harm than good when we received a huge surge of orders at the very last minute.. sometiems more than we could handle. When this surge focused us to push back our deadline by a day or two, this left a bad taste in the mouths of some of our best clients.
This year we have decided to try something new. WE ARE NOT announcing any deadlines, instead we have worked hard to add a live, in-house estimator where we show the current processing time based on our current volume. We encourage everyone to keep checking this and to please place your orders sooner, rather than later. The estimator is located on your home page and gives a guideline to times on prints, posters and custom photo books.*
We hope this will eliminate the pressure from our side so we can focus on delivering the best product for the best price!
Herman Klein -Director
*(The estimator does not give times for gallery wraps, greeting cards or Leather-Lux photo books)