Oct 2013 09

It’s time to enter the digital age and integrate your photo books with your online presence.  The Pixpublisher photo book editor now supports the insertion of QR codes into your photo books.

What is a QR Code?

For those of you that don’t know what they are, QR codes are a trendy new form of barcode. There are many free apps available for all smartphones and tablets that allow you to use the device’s camera to read them. QR codes contain a web address, and scanning them will open the user’s browser and take them to the associated website.

Why would I use a QR Code?

Why would you want to add a QR code to your photo book? You would only do so any time you want to direct viewers to a web address. There are many reasons why you might want to do this such as:

  1. To direct people to the website or social media page of the photo book’s author.
  2. To direct readers to a page where they can download or purchase the photo being displayed next to the code
  3. To direct people to where they can buy a copy of the book
  4. To direct people to a site containing additional information (e.g. you have a picture of a car, the code next to it may go to a page containing detailed specifications on that vehicle)

Basically, any time you would like to insert a website address into a photo book, a QR code lets you do this visually (a graphic rather than a string of text) and quickly (the smartphone will take you there automatically instead of you having to type it in)

To add one, just follow three easy steps:

1. Drag a QR code onto your page

Click on the text tab to the left of the workspace. In the upper left corner you’ll see a square that looks like it’s filled with random black dots. Drag that square over to your book and drop it on the page.

QR_interface_1

2. Enter the address.

Click on the QR code you placed in order to select it. Once selected, a toolbar will appear beside it. Click in the input box and enter the web address you want the QR code to send people to. When the address is entered, you’ll see the pattern of random dots change to represent the address you entered.

 

QR_interface_2

3. Adjust the appearance

The last step (optional) is to make any adjustments to your code ‘s appearancein order to make it suit your photo book. You can make it larger or smaller, or adjust the background and foreground color.

 

Untitled-1
 

Be careful not to go too extreme when adjusting the appearance of your codes. For a QR code to be useful, smartphone apps need to be able to recognize them as such. If you make your code so tiny you can barely see it, or set the background and foreground colors to ones that are so similar as to be barely distinguishable, your code may not work properly.

 

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