May 2014 08

As the weather warms up, many of us will lace up our shoes and hit the streets to run and race. Many races and marathons signify something greater than just a race. They raise funds for worthy causes and are a special bonding experience for many runners and their supporters. This year all eyes were on the Boston Marathon. As you may recall, in 2013 two bombs went off at the finish line killing three people and injuring more than 250. This year Boston and its marathon runners came out in strength to show their love and support for the city.

Adoramapix member and amazing photographer, Adam Pelletier  of Adam was at this year’s marathon and not only covered it but also put together an amazing photo book showcasing the strength of a city and its runners. Here is a short interview with Adam. Please click on images to see the photo book.

boston marathon photo book adoramapix

APix: What was your objective in covering this race?

Adam: There is something special about Marathon Monday in Boston. The Boston marathon combined with the potential of Red Sox, Bruins, and Celtics games generates a level of enthusiasm and pride that is truly Boston. In light of the tragic events from last year, I knew that this year’s race would be even more special. This year my friend Jenna was fortunate enough to get a number to run her first marathon. For those reasons, I did not wan’t to miss out on the chance to capture some photos of this unique day. My initial objectives were to capture some shots of Jenna and get a few nice pictures that I could hang up in my home. After shooting, I thought a photo book would make a really cool keepsake for Jenna.

boston marathon photo book adoramapix

APix: What made you focus on some runners?

Adam: Initially, I started snapping pictures of random runners just to test my camera settings so I would be prepared to get a shot of my friend when the time came. But, I couldn’t help but notice the emotion on some runners faces. From that point, I started scanning my surroundings for runners and fans with that emotion.




APix: Where were you positioned?

Adam: My friends and I rode our bikes a few miles to the starting line for the beginning of the race, then drove into Cambridge and walked into downtown Boston, about a quarter mile from the finish line. The amount of security and spectators made it a challenge to get a decent shot without extending my arm and holding the camera over my head. After a while we were able to get a good spot against a guardrail with an unobstructed view of the runners.

APix: You said you used 3 prime lenses, when did you know to change them out? or which lens do use during certain parts of the race?

Adam: I had a 14mm, 30mm, and 135mm prime lenses with me. I made sure to get some shots with each lens everywhere we went. I used the 14mm lens first to capture wide angle shots of the crowd and establish the setting. The 30mm lens provided the ideal focal length for pictures of runners, especially from against the guardrail near the finish line. The 135mm lens was great for closeups and allowed me to get some great shots when I couldn’t get close. I’m not sure I could have pulled this off without having two cameras with me. That allowed me to quickly switch between lenses without changing them out as much.

boston5APix: Any advice for those covering races this year?

Adam: My advice is to find your subject in each photo, take a lot of pictures, and explore with color correction software. I found myself thinking “What is this picture about?” , “Who is my subject?”, and “Why is it interesting?”. Telling the story of the day through a variety of perspectives was interesting to me. I made sure to get shots of not only the runners, but also spectators, police, and marathon staff. I was never sure when the next cool moment would present itself, so I took a lot of pictures. One technical tip that I find helpful for photographers is to change the shutter mode from single to high speed continuous mode if possible. This allowed me to snap off a half dozen pictures within a few seconds to ensure I didn’t miss the moment. If you are covering a race or another sport this year, I would suggest shooting most of your shots with a fast shutter speed (200 and up) to minimize the blur from the runners. Also try lowering your aperture (around the f8-f16 range) to increase the depth of field, maximizing the chance that your subject will be in focus. Fortunately, shooting outdoors during the day provides ample light for these camera settings. Lastly, I would encourage photographers to explore options with photo processing software. I made sure to take pictures in camera RAW mode in addition to jpeg. This allowed for some very advanced, specific, and non-destructive color correction and cropping. When putting together the book, I found some great inspiration from looking at other books on the Adorama website. The Adoramapix  photo book designer software was very intuitive and provided all the options I wanted. I can’t wait to make my next photo book.

Thank you Adam for sharing this amazing photo book with us. We hope these tips will help you put together an amazing keepsake photo book with this year’s races.

May 2014 07

As a company, we strive to make a difference in the world by producing people’s visions and art works. We are proud to be a sponsor of  the exhibition called ‘Photos Tell Stories’ :Images displayed by Gambian Photography Students.

The exhibition is the idea of  Award-winning Photographer: Jason Florio and Workshop Producer: Helen Jones-Florio in partnership with the U.S. Embassy, Banjul, The Gambia.  It is the culmination of the Photos Tell Stories photography workshops, to showcase the amazing, and truly inspiring, photography produced by Gambian students - from Fajara, Kembujeh, Kartong, Farafenni, and Soma.   Jason and Helen tell us how they came upon the idea.


In January 2013, when resting in The Gambia, upon completion of our second expedition – ‘River Gambia Expedition-1055km source-sea African odyssey‘ (the first : ‘A Short Walk in the Gambian Bush-930km African odyssey‘ 2009), we had the great fortune to meet the Public Affairs Officer for the U.S. Embassy, Banjul – the capital of The Gambia – Josh Shrager.

After talking with length at Josh, we discovered that we all had a mutual love of photography and, almost one year later, the result of that serendipitous meeting – because we had previously discussed the idea of photography workshops in West Africa – is that we are now back in The Gambia, to teach our first photography workshop to a number of young Gambian students.


For our inaugural workshop, we taught an introduction to photography to students from the ages of 14-19 years old – focusing on how to use the camera as a means of visual storytelling. The workshop also included a cultural exchange – through exposing Gambian students to the work of international professional photographers and, in turn, showing the world how young Gambian’s see their country.


In the classroom, through slideshow presentations and discussion, we covered a number of topics, including : a history of photography, digital camera operation, photography techniques, composition, and editing. On a practical level, the students were given assignments to complete – the main one being ‘Home – the way I see it‘.

At the end of the daily workshops the students  now have the opportunity to share their images with the whole village, projected  onto a giant six meter inflatable screen – courtesy of the U.S Embassy – along with the work of our contributing professional photographers.


Access to the internet in The Gambia  has grown exponentially over the last few years and, due to this, almost all of the kids we meet these days are using some kind of social media platform (such as facebook)– it used to be that when we met kids on our travels here they wanted to give you their postal address, and vice versa. However, now the mantra is ‘will you be my Facebook friend?’Therefore, we’ll also guided the students on how to effectively use social media networks – as well as the power of blogging – to share their stories


The workshop now culminates with an exhibition and gala event, where the students work will be displayed through projection and print, to family, friends and local dignitaries - as well as being open to the general public. Over the two week period that they exhibition is on for, we hope to invite other students, and their teachers, from around the country to come along and view the work – and to talk to them about the possibility of participating in future photography workshops.


The exhibition opens Friday May 16th – 6-9pm – at Alliance Française, Kairaba Avenue, The Gambia, West Africa.



May 2014 06

As many of you know, we moved the last week of February to a new state-of-the-art lab based in Brooklyn.  What you may not know is that we have more than doubled our size by moving to the new space located in the Park Slope neighborhood.


The move to the larger facility will allow us to expand and add more staff  as well as new products ie, acrylic prints. This is the beginning of many new features we plan on adding in the near future.


As we work on cutting our production time in half, we have already begun offering  Metro Post service.  We are the first company in New York City to test out this service. Some customers in Manhattan and Brooklyn are already enjoying receiving their quality prints delivered to them on the same day their order was placed.

This new chapter will allow us to expand and hone our special services and products to our members. We are thrilled about our new location and welcome you to stop and tour the lab if you ever in the area. Please feel free to email to set up your personal tour.

Apr 2014 24

I recently had the task of clearing out my parent’s home after 45 years. It was wonderful to live through some of the memories with my siblings as we packed away photos, quilts and so much more.  However, there was something that caught my eye and instantly had me reminiscing about days in the kitchen. It was my mother’s well used recipes. This week’s photo book design corner focuses on a perfect mother’s day gift : Your Family’s Favorite Recipes.


Before Pinterest and online recipe photo books, there were recipe boxes.  They were typically made of wood or tin with a lid and housed the family’s favorite recipes. When I was glancing through my mom’s recipes, I was delighted to find her cherry chip bars recipe. Clearly, we made these a lot as the card shows.

The beautiful thing about coming from a small town is that everyone was my babysitter at one time or another. Another delight I found, was my babysitter’s recipe for her cookies. The moms in my community would always give credit on the recipe cards to whomever gave them the recipe.


Although the cards are very stained and tattered, I wanted to remember the recipes. I loved looking at my mom’s hand writing, so what I started to do was to write out the recipes but take a few pictures of the actual cards to incorporate into my photo book. I will also put photos of the finished products and images of my mom cooking. It’s a work in progress but it’s a work of love.

One of the best examples of this inspiration comes from member Becky Kobish. I found her photo book in our public gallery and loved the way she incorporate family history with recipes. She included old photos, the actual recipes and the amount the recipe serves.





I hope these weekly photo book design ideas inspire you to take care of your family’s history. We don’t want to be the generation where our children clean out our homes and there are no photos or recipes to cherish or archive.

-written by Libby for Adoramapix

Apr 2014 10

She rocked you to sleep, she cheered you on at your games and she helped you with your homework. We are of course talking about Mom. Mother’s Day is just around the corner. If you are looking for some great gift ideas look no further than Adoramapix.


Why not make a “Dear Mom” photo book and tell her thank you through pictures and words? One idea is to use adjectives describing your mom coordinating with images. Each page has a different word and picture to match. 


You can also do the top 10 reasons why you love mom. This is simple and easy for the kids to get involved. Plus you might be surprised at what they say. One of my favorite quotes from my son is when he said he loved me because I make a great grilled cheese sandwich. 


One of my favorite photo books I have seen is for a mom-to-be. This mom did a great job of documenting her pregnancy. She showcased her growing belly, her cravings, her sonograms. It was such a clever photo book and those  months leading up to the big day are often overlooked but so important.


Let’s not forget about grandma. She’s a mom too. Going through old photos and putting them together  for grandma is sure to bring a smile to her face. Our heritage template is the perfect photo book to showcase yesteryear.


There are so many ways you can mom you love her this Mother’s Day, we hope these few ideas will inspire you to print and preserve those pictures for future generations.

-written by Libby for Adoramapix.

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